HOLLYWOOD — Michael Ovitz’s Lynx Technology Group has inked a consulting deal with Octopus.com, a startup that enables Netizens to gather info from their favorite Web sites.
As part of the relationship, Lynx will push Octopus’ technology to established and emerging media business partners and clients. No investment is part of the deal.
Ovitz’s involvement is the second major boost to the Silicon Valley-based startup in recent months. In May, Netscape Communications co-founder Marc Andreessen joined the company’s board of directors.
Octopus reaching out
Octopus has already inked pacts with several online entertainment firms including E! Online, Dimension Music, GameSpy Industries and Hollywood Stock Exchange.
“We’re very attracted to distribution platforms,” Lynx managing director Peter Levin said. “We’re not in the end-user content creation game. Octopus employs a completely new way of distributing and syndicating content on the Web. This partnership enhances Octopus’ presence in entertainment while adding value to the relationships Lynx already enjoys in the Internet arena.”
Lynx has similar consulting and investment deals with AskJeeves.com, Campus Pipeline, Gamespy Industries, Shockwave.com and Scour.
Octopus, launched last year by co-founder and CEO Steve Douty (who helped launch free e-mail service Hotmail), allows people to collect data — text, images, video files — from various dot-coms onto a single page.
So far, site has focused on offering financial information but plans to do the same for entertainment content geared toward high-speed Internet connections. Content is automatically updated and displayed whenever the page is loaded. “There is a huge amount of content and talent in the entertainment business that gets little if any play on the Internet,” Douty said. “Not only is Lynx richly connected to hundreds of musicians, filmmakers, animators and other top artists — they also are highly motivated to offer Octopus as a compelling platform for these artists to reach their desired audiences in highly relevant ways.”