Netcasting bulks up with half-hour ‘Muscle Beach’

TV Internet B'casting Network to stream hybrid show

The Television Internet Broadcasting Network has launched “Muscle Beach,” a streaming half-hour episodic show that bucks the standard of eight-minute-or-less shows currently on the Web.

Higher-profile Netcasters, such as Shockwave and Entertaindom, have built their programming around animated shorts. Even sites AtomFilms and iFilm typically stream truncated content.

Breaking the mold, however, is “Muscle,” a sitcom, newscast and fitness hybrid that is digitally shot at Santa Monica-based Television Internet studio and around Los Angeles area beaches.

The show stars, among others, former Mr. Switzerland Didi Beyeler. New segs go online every Wednesday at 8 p.m., but “Muscle” can be viewed anytime through standard media players available for download through the site.

Launched in 1997, TVI was founded by Anthony Kling, son of Woody Kling, writer-producer of such TV shows as “All in the Family,” “Maude” and “Carol Burnett Show.” Anthony Kling also serves as exec producer of “Muscle Beach”

TVI offers fitness-oriented programming in various languages besides English, including French, German, Italian, Japanese and Spanish.

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