MTV elevates McGrath to link ‘Net, cable

Sources say Toffler to be promoted to prexy

NEW YORK — MTV Networks has elevated Judy McGrath from president of the MTV Network to chairman of the MTVi Group to foster a closer tie between the company’s Internet operations and its cable channels.

The network declined to comment, but music-industry sources said that Van Toffler will also get a promotion, moving from executive VP and G.M. of MTV to succeed McGrath as president.

Toffler will continue to report to McGrath; Nicholas Butterworth, prez-CEO of the MTVi Group, will now report to McGrath for the first time. Butterworth previously reported to Tom Freston, chairman and CEO of the MTV Networks.

Another exec who comes out a winner is VH1 prez John Sykes, who gets the additional title of prexy of CMT (Country Music TV), a cable network that joined the MTV Group when Viacom merged with CBS. David Hall was the president of CMT.

Shoving MTVi in with MTV under McGrath is consistent with recent program strategies. For example, during “@MTV Week” in early March, a live, daily half-hour series encouraged cable subscribers to simultaneously log on to MTV.com to “chat with the artists, download tracks, view exclusive videos and vote for one of the songs the artists would perform live.” MTV.com says it logged more than 2 million online submissions during that week

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