Interactive TV service and content developer Mixed Signals Technologies has tapped Alex Stevens as veep of production and interactive operations. Stevens worked at Discovery Communications, where he led production for its digital networks and advanced television group. Prior to that, he served as senior producer-editor for Discovery’s international networks. MST currently produces interactive versions of “Jeopardy” and “Wheel of Fortune.”
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Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for years. The media-measurement firm has formed Nielsen Advanced Video Advertising, a new group focusing on developing addressable advertising initially for internet-connected smart [...]
Asian video streaming platform, Hooq is to air five pilot episodes that have emerged from its Filmmakers Guild. The most successful is guaranteed to be produced as a full series and streamed on the platform. Five original selected screenplays were each awarded $30,000 to be made as pilots, which now air from March 1. The [...]
Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]
There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]
YouTube is facing yet another big advertiser backlash, with Disney, Epic Games and McDonald’s among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.” Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, [...]
Samsung officially announced its new flagship phones, the Galaxy S10 and its larger sibling, Galaxy S10+, at its Unpacked press event in San Francisco on Wednesday morning. The new phone features a punch-hole cut-out for its front-facing camera, which allowed the company to use an edge-to-edge screen design without the notch found on the latest [...]
Samsung officially announced its new foldable phone, dubbed the Galaxy Fold, at its Unpacked press event in San Francisco Wednesday morning. The device features two screens that unfold to a tablet-sized slate. “We are giving you a device that doesn’t just define a new category, it defies categories,” said Samsung senior vice president of product [...]