You will be redirected back to your article in seconds

Lynda Keeler, Redleaf Group

Business type: Venture capital

Number of employees: 150

URL: www.redleaf.com

Job title: Managing director

Age: 39

First ‘Net experience: Searching for a long lost friend on Yahoo!

Biggest challenge: “Information overload”

Favorite bookmark: www.fidget.com

* * *

Shepherding Sony through the early days of the Internet and making a case for the studio to take its entertainment properties online earned Lynda Keeler respect as a doyenne of digital content.

After four years as veepee and general manager at Columbia Tristar Interactive, with successes like the Web site for “Dawson’s Creek,” Keeler last month ankled to get into the money game with venture capital firm Redleaf Group.

“New media was being accepted by the studio,” Keeler says. “It wasn’t an afterthought anymore. With every movie and TV show the online marketing and brand extension is part of the initial discussion.”

This summer Keeler will help open the Los Angeles offices of Redleaf, which focuses on technology investing in disciplines ranging from entertainment to biomedicine to wireless.

The transition, she says, will be surprisingly easy.

“What I learned in navigating Hollywood is a lesson that everyone should go through,” Keeler says. “Being in the venture world is like being an A&R person at the record labels. You listen to thousands of bands and maybe one or two get deals. It’s also like reading scripts all the time — only a fraction get produced.”

But she isn’t leaving Hollywood entirely — Keeler will continue to consult for Sony Pictures Digital Entertainment.

More Digital

  • HTC Vive Announces Focus Plus VR

    HTC Vive Announces Focus Plus VR Headset With Dual 6DoF Controllers

    HTC Vive revealed its latest standalone virtual reality headset on Thursday. The Vive Focus Plus upgrades the company’s existing headset by incorporating dual six-degrees-of-freedom (6DoF) controllers, promising users the same freedom as PC VR devices. Adding the second controller will also make it easier for developers to port existing PC VR content, while making it [...]

  • Tidal Launches $1 Million Program to

    Tidal Launches Unplugged, $1 Million Program to Support Emerging Musicians

    Tidal, the streaming platform headed by Jay-Z, today announced the launch of a million-dollar artist grant program intended to support emerging musicians. Called Tidal Unplugged and funded by a donation from venture capitalists and philanthropists Mark Lampert and Robert Nelsen, the program will kick off March 1 in Detroit, where Lampert’s grandfather started his musical career. [...]

  • Bird Box

    Netflix Original Content Outscores HBO, Hulu, Amazon on Customer-Satisfaction Survey

    Netflix is spending more on content than rivals by billions — and its customers continue to give Netflix’s original programming higher marks than the rest of the field. As of Feb. 7, 2019, Netflix customers gave the streamer’s original content a score of 81 out of 100, according to the American Customer Satisfaction Index. That’s [...]

  • NBC News Retools 'Today' Mobile App,

    NBC News Retools 'Today' Mobile App, Readies 7 New Digital Series

    NBC News will continue its efforts to augment its flagship “Today” with digital-video series and other mobile extensions, the latest signal that TV’s morning-news wars are also being waged online. NBC News Digital is set to add seven new digital-video series featuring “Today” hosts and contributors to a larger roster of online programming built around [...]

  • Kelly Abcarian - Nielsen

    Nielsen Forms Addressable TV Ad Group After Buying Sorenson Media's Assets for $11.25 Million

    Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for years. The media-measurement firm has formed Nielsen Advanced Video Advertising, a new group focusing on developing addressable advertising initially for internet-connected smart [...]

  • Hooq Sets up Filmmakers Guild For

    Hooq Sets up Filmmakers Guild For Second Year of Pilots

    Asian video streaming platform, Hooq is to air five pilot episodes that have emerged from its Filmmakers Guild. The most successful is guaranteed to be produced as a full series and streamed on the platform. Five original selected screenplays were each awarded $30,000 to be made as pilots, which now air from March 1. The [...]

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

More From Our Brands

Access exclusive content