Jeffrey Kramer, Honkworm

Business type: Digital entertainment studio

Number of employees: 20

URL: www.honkworm.com

Job title: president, cross- media

Age: Indeterminate

First ‘Net experience: America Online

Biggest challenge: Telling just as good a story in a smaller box

Favorite bookmark: www.theonion.com

* * *

In a world full of neophytes, Honkworm’s cross-media prexy Jeffrey Kramer sees himself as an Internet veteran. “Honkworm is an old company,” says Kramer. “We started three years ago, which translates into 83 nerd years.”

Kramer left a legacy of small-screen success stories to join Honkworm, a studio that creates original animation and video for online entertainment sites and advertisers. He served as president of David E. Kelley Prods., working as a producer on “Ally McBeal” and “The Practice.” Prior to his time with Kelley, Kramer served as senior veep of creative affairs at 20th Century Fox and oversaw the development and production of such shows as “The Simpsons” and “The X-Files.”

Instead of shepherding cultural icons Bart Simpson and Ally McBeal, Kramer is well on his way to creating new ones, including Donnie and Tommy from “Fishbar,” an animated series featuring two foul-mouthed fish that sip suds. High viewer interest has prompted Budweiser to sponsor several Webisodes.

“There is more creative freedom on the Internet,” says the Emmy Award-winning Kramer. “It is less creation by committee. You can act on the initial creative impulse, which is passion for an idea. You don’t have to conform to broadcast standards. You don’t have to deal with the common denominator.”

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