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Iuma breeds PR push with baby-naming

$5000 or 'free music for life' for champion moniker

In what has to be the Internet marketing ploy to end all Internet marketing ploys, digital music site Iuma.com is offering $5,000 or “free music for life” to any family that names their newborn baby Iuma.

The Internet Underground Music Archive, founded in 1993, will give either cash or $100 a month of CDs, digital downloads, concert tickets and merchandise from musicians on the site to the first 10 families who send in a birth certificate and a photo of baby Iuma. The site already has a “nursery” where Netizens can gawk at the first two Iumas.

“We can save our children before their tastes are soured by bubblegum culture,” said Antony Brydon, general manager of Iuma. “By the time they reach the age of 7 or 8, it’s too late. But a baby named ‘Iuma’ will grow up in a loving home filled to the brim with the best new music on the planet.”

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