Inside Moves

Twentieth TV eyes exex

Twentieth TV eyes exex

Twentieth Television, Fox’s syndie arm, is close to hiring the successor to studio’s late prexy, Rick Jacobson, who died earlier this year.

Insiders say Mitchell Stern, chairman-CEO of Fox Television Stations, has made a decision on who he wants as the new prexy, and that that exec is expected to start in 30-60 days.

John Nogawski, president of distribution for Paramount Domestic Television, appears likely to be that exec, according to same insiders, although King World exec Ed Wilson’s name also has been floated among syndie circles.

Twentieth would not comment, and Nogawski could not be reached for comment.

— Melissa Grego

Fox palms off ‘Net Emmy campaign

Just how unconnected is Hollywood to the Web? Take a look at Exhibit A. Twentieth Century Fox TV last week bowed a new “for your Emmy consideration” campaign that features clips of its 19 primetime shows in the window of a PalmPilot. A slogan proudly proclaims “Keyword: Outstanding.”

While created to a be a cute and witty display of the coming convergence of television and the Internet, the ads are actually misleading.

For one, the current lineup of popular Palms built by parent 3Com, cannot display video and the company does not have plans to boost the technology to offer such visuals anytime soon. Only Microsoft’s similar PocketPC devices can stream downloadable video.

Furthermore, the campaign’s keyword slogan refers to Internet service provider America Online. Company may have 22 million subscribers but its services aren’t accessible via a Palm.

Despite its mix and matching, the quirky campaign, which clearly doesn’t understand the uses of the hand-held devices may have a bigger problem in that Fox seems never to have discussed the campaign with Palm. No deal was ever inked between the two companies. Fox even removed the Palm and 3Com names from the device, which however altered, unmistakingly is a Palm.

The response from Palm? Although it’s surprised by the move, it’s happy for the free publicity.

— Marc Graser

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