×
You will be redirected back to your article in seconds

iFilms fashions PR tester

Agencies offered online ad evaluation

iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web.

Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users.

“It will enable clients to more thoroughly and accurately evaluate creative advertisements than is currently possible; faster, better and less expensively,” said vet advertising research exec Shelley Zalis, who is heading up the venture. “IFilm’s video capability, real-time data reporting and flexible production tools are incredible advantages for our clientele.”

Zalis will oversee research programs, new product initiatives, client relations and sales using iFilm’s tech team to build various research services for the Web.

IFilm said several studios and ad agencies are already using the service, but declined to divulge specific clients.

New service gives the Los Angeles-based company a healthy source for revenues, other than the fees it has been limited to collecting from online advertising and sales of the Hollywood Creative Directory, among other acquired businesses.

“Our Online Testing Exchange is a significant milestone in interactive research,” said iFilm CEO and co-founder Kevin Wendle. “The combination of iFilm’s online video and research technology together with Shelley’s vast research expertise means a winning product for clients.”.

Zalis most recently created market research tools at ACNielsen. Zalis was also with ad research copy testing company IPSOS-ASI.

More Digital

  • Lucian Grainge Universal Music Group

    Universal Music Group Posts Strong Third Quarter as Sale Talks Heat Up

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • MoviePass app

    MoviePass Parent Lost $137 Million in Q3, May Be Unable to Raise Additional Funds

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • Tender Claws Releases 'Tendar' AR Game

    ‘Virtual Virtual Reality’ Makers Release Augmented Reality Game ‘Tendar’

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • A+E Networks' Sean Cohan Joins Wheelhouse

    A+E Networks' Sean Cohan Joins Wheelhouse Entertainment as President

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • Magic Leap Kicks Off Eight-Figure Indie

    Magic Leap Kicks Off Eight-Figure Indie Development Grant

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • Netflix Logo

    Netflix Finds ‘The One,’ a Sci-Fi Adaptation from Urban Myth Films

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

  • New Google Pixel 3 smartphones are

    Facebook Admits It 'Encourages' Employees to Use Android Smartphones, Not iPhones

    iFilm has developed a venture called Online Testing Exchange that enables the entertainment and advertising agencies to test market ads and promotional materials via the Web. Service will enable marketers to test trailers, commercials, packaging and other related marketing concepts to Internet users. “It will enable clients to more thoroughly and accurately evaluate creative advertisements […]

More From Our Brands

Access exclusive content