Idealab! files for IPO

'Net incubator to list on Nasdaq

Pasadena-based Internet incubator Idealab! filed Thursday with the Securities and Exchange Commission for a $300 million initial public offering on the Nasdaq.

Idealab! has funded numerous startups, including entertainment site Z.com and e-commerce heavyweights eToys and Cooking.com. Since its founding in 1996, Idealab! has invested more than $8 billion in 35 companies.

In March, Idealab! secured $1 billion in fourth-round financing from companies like Dell Computer, Moore Capital Management and BancBoston Capital.

Investment banks behind the IPO rep a who’s who of Wall Street, including Goldman Sachs; Donaldson, Lukin & Jenrette; Merrill Lynch; Robertson Stephens; and Thomas Weisel Partners.

In addition to Idealab!, partners in Z.com include Basic Entertainment, 3Arts Entertainment and Maverick Records exec Guy Oseary. Talent signed on to produce content for the site includes Jerry Bruckheimer, Oliver Stone and Cindy Margolis.

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