Former Sundance Channel exec Tom Harbeck has joined Netcaster IFilm as senior veep of programming, marketing and creative director. He becomes the first exec with a film background to join the dot-com since its launch last year.
In his new post, Harbeck will oversee all aspects of IFilm’s marketing and programming, drawing on his creative and programming background and experience in packaging and promoting filmmakers and their content.
He will be based at IFilm’s new Los Angeles headquarters.
Harbeck is leaving an operation that pays very little in distribution fees for indie film properties and is going to a venture that doesn’t pay anything for its slate of short films.
At the Sundance Channel, Harbeck was head of programming as executive veep of programming and creative director, directing all programming strategies and acquisitions for the cable television network.
In the post, he also conceived and exec produced the 1999 Sundance Film Festival Live Show and oversaw all aspects of creative including re-packaging, on-air promotion, public relations, promotions and consumer marketing.
Harbeck left Sundance Channel as the No. 2 exec at the end of last year when his contract expired. He joined the company in 1998. At the time, Harbeck was offered a new contract, but declined to renew it.
At Nickelodeon, Harbeck was senior veep of marketing and on-air promotion/creative director for Nickelodeon, Nick at Nite and TV Land, helping to set the creative tone and strategic course for Nickelodeon and its creative brands.”Tom Harbeck is a world class creative executive who has led the brand-building and programming efforts of some of the most successful entertainment companies of our day,” said IFilm CEO Kevin Wendle.
IFilm operates IFilm.com, which broadcasts a slate of indie short and full-length pics online, and IFilmPro.com, its Hollywood-friendly site with tracking and message boards, exclusive news and screenings showcasing work from undiscovered filmmakers.
Wendle, former topper at E! Online and Fox Broadcasting Co., took the reins of IFilm last week.