×
You will be redirected back to your article in seconds

H’w’d investors backing biz memorabilia company

WhatsHotNow.com gets $23 mil from actors, industryites

WhatsHotNow.com, a Los Angeles-based e-commerce company that sells entertainment memorabilia, has secured $23 million in third round financing from the likes of Comcast Corp., actors Will Smith, Michael J. Fox and William Shatner and Waterview Investors, Frank Biondi’s venture capital firm.

This round of investing, that was led by TH Lee.Putnam Internet Partners, brings the total amount of private investment in the company to $36 million.

“We are very pleased with the result of this round of financing,” said Rob Fried, chairman and CEO of WhatsHotNow.com and former CEO of Savoy Pictures. “The quality of our new and returning investors confirms that our business plan is sound. The additional funds will enable us to continue to realize the goals that we have set for the company.”

WhatsHotNow.com will branch into the business-to-business arena in June, Fried said, by launching the WHN Exchange, a portal for the licensing industry.

“WhatsHotNow.com is the only Web merchant to understand the real market potential of online marketing of branded, licensed products,” said Jeffrey H. Coats, THLi’s managing director. Coats and Biondi are both on the company’s board of directors.

Other investors in the company include Sid and Jon Sheinberg’s the Bubble Co., Martin Shafer and Andrew Scheinman of Castle Rock Entertainment, director Robert Zemekis, television producers Tom Miller and Bob Boyett and the estate of Frank Sinatra.

More Digital

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

  • Epic Games Unveils $100 Million 'MegaGrants'

    Epic Games Unveils $100 Million 'MegaGrants' For Film, Game, Other Creators

    Epic Games founder and CEO Tim Sweeney kicked off the company’s annual Game Developers Conference keynote with some big news for creators: a commitment to hand out $100 million to game makers, film and TV creators, students, educators, tool developers, essentially anyone working to enhance 3D graphics and inspire creativity. The Epic MegaGrants is an [...]

  • Google's Cloud Platform Pushes Into AAA,

    Google's Cloud Platform Pushes Into AAA, Stadia Won't Require its Use

    News Wednesday that Ubisoft’s “The Division 2” runs on Google Cloud is the latest example of the company’s push to expand its services beyond the barebone resources for mobile titles, to rich, expansive support for major AAA games. “We were traditionally focused on mobile because of the strength of ‘Pokemon Go,’ but we have also [...]

  • One Day at a Time Canceled

    Why Netflix Will Keep Breaking Hearts and Cancelling Shows

    Netflix vice president of product Todd Yellin borrowed a line from one of the company’s newest stars this week to describe what makes its service special: “How do we measure success? Three letters: joy,” Yellin said to pictures from “Tidying Up With Marie Kondo” during a press event in Los Angeles. “If people enjoy our [...]

  • Oculus Rift S Won't Require External

    New Oculus Rift S Won't Require External Sensors Hits Spring 2019 For $399

    The redesigned Oculus Rift S won’t require external sensors to work, features a higher resolution display, improved optics, and the ability to quickly see the real world around a user through the headset’s built-in cameras. The new Rift hits this spring for $399, Oculus announced Wednesday. The headset is named the S rather than the [...]

  • HTC Vive Headset

    Doctors Look to Virtual Reality to Treat Chronic Pain

    Virtual reality is a technology with seemingly limitless potential, not just in the gaming space, but across a range of industries. The health field, in particular, is interested in the potential applications of VR tech to assist patients suffering from chronic pain. In his talk at GDC, David Putrino, Ph.D., walked through his organization’s efforts [...]

  • Game Industry Has Mixed Reactions to

    Game Industry Has Mixed Reactions to Google Stadia

    Google’s new game streaming platform Stadia made its debut at GDC. Although still missing some intangible details (namely, pricing or a launch date), publishers and developers still have thoughts on this ambitious attempt at bringing streaming to the mainstream. Stadia debuted with Ubisoft’s Assassin’s Creed as a key franchise for the platform. Ubisoft co-founder Yves [...]

More From Our Brands

Access exclusive content