You will be redirected back to your article in seconds

H’w’d investors backing biz memorabilia company

WhatsHotNow.com gets $23 mil from actors, industryites

WhatsHotNow.com, a Los Angeles-based e-commerce company that sells entertainment memorabilia, has secured $23 million in third round financing from the likes of Comcast Corp., actors Will Smith, Michael J. Fox and William Shatner and Waterview Investors, Frank Biondi’s venture capital firm.

This round of investing, that was led by TH Lee.Putnam Internet Partners, brings the total amount of private investment in the company to $36 million.

“We are very pleased with the result of this round of financing,” said Rob Fried, chairman and CEO of WhatsHotNow.com and former CEO of Savoy Pictures. “The quality of our new and returning investors confirms that our business plan is sound. The additional funds will enable us to continue to realize the goals that we have set for the company.”

WhatsHotNow.com will branch into the business-to-business arena in June, Fried said, by launching the WHN Exchange, a portal for the licensing industry.

“WhatsHotNow.com is the only Web merchant to understand the real market potential of online marketing of branded, licensed products,” said Jeffrey H. Coats, THLi’s managing director. Coats and Biondi are both on the company’s board of directors.

Other investors in the company include Sid and Jon Sheinberg’s the Bubble Co., Martin Shafer and Andrew Scheinman of Castle Rock Entertainment, director Robert Zemekis, television producers Tom Miller and Bob Boyett and the estate of Frank Sinatra.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content