Blockbuster has tapped insider Mark Gilman as prexy of the company’s newly created new media division. He will be in charge of developing the company’s e-commerce strategies and for implementing new technologies. Blockbuster has already inked a deal with TiVo to distrib videos on demand. Previously Gilman was exec veepee and chief worldwide development officer of store operations. Gilman will report to John Antioco, chairman and CEO of Blockbuster. Blockbuster.com announced this week that it is holding off on an initial public offering on the stock market because of the parent company’s recent pact with broadband provider Enron.