Gersh sets up cyberspace shop

Agency is first to send all of its clients to one Netco

HOLLYWOOD — The Gersh Agency has moved into cyberspace, setting up shop on Celebrityblvd.com.

Hitting the Internet for the first time with a full-steam-ahead approach, the agency has inked a deal that makes the dot-com the preferred provider of all official Web site and e-business opportunities for its clients.

Gersh is the first major agency to send all of its clients to one Web company. Move will simplify and streamline the often difficult process of putting clients online as well as maintaining their sites.

“In this area of convergence, we realize the importance of a Web presence to our clients,” Hugh Dodson, chief operating officer of the Gersh Agency, told Daily Variety. “Celebrityblvd.com provides our clients with new revenue streams as well as the ability to exercise control of Web content bearing their name and likeness.”

Celebrityblvd.com will work in close cooperation with Gersh’s clients to design their specific sites, which will serve as a public relations platform and will contain only materials approved by the client. Through inclusion in Celebrityblvd.com’s larger network of artists, Gersh clients will also have the ability to participate in various advertising, sponsorship, e-commerce, merchandising and programming opportunities.

As Gen X and Gen Y auds tend to look online for information about their favorite thesps, deal could up the visibility of Gersh clients such as Laurie Fortier (“The In Crowd”), who will be the first to benefit from the new pact. Gersh reps 1,300 clients.

“We are delighted to be working with Gersh’s blue-chip clients,” said Brian Fitzgerald, co-founder of Celebrityblvd.com. “Through our relationships with a progressive management firm like the Gersh Agency, we can provide actors, their representatives and fans with the most interactive and responsive entertainment platform online.”

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