Frank Biondi Jr., Howard Weitzman and Greg Meidel announced Tuesday the formation of Massive Media Group, a company that will act as an intermediary for traditional media outlets that want to take their content online.
The three former Universal Studios execs are joined in the venture by Michael Kassan, previously the president of Western Initiative Media Worldwide.
“I see a huge opportunity as this goes forward because digital is the way of the future,” Meidel said. “AOL doesn’t buy Time Warner because it’s a very nice studio with a few cable networks. We will be able to work with the content owners.”
Weitzman declined to reveal which traditional content companies are in talks with Massive Media Group, beyond saying that they are “recognizable” names in music, television and film.
Once Massive Media Group digitizes the content, it can be sent to the user for viewing — much like pay-per-view television. Weitzman expects the content to go live to the consumer marketplace by early 2001.
The group is working with InterTrust Technologies Corp., which will provide encryption so that the content cannot be pirated. Financial terms of the deal were not disclosed.