HOLLYWOOD — Online music and film trailer Web site FirstLook.com has secured $31 million in financing from investors Cox Communications, Cox Enterprises, Goldman Sachs, Intel Capital, Kleiner Perkins Caufield & Byers and parent Idealab.
Launched as a marketing tool of entertainment content with the help of Pasadena-based Idealab, (eToys, CitySearch, GoTo.com) site previews new CDs, films and videos and connects Netizens to e-tailers to purchase the products.
FirstLook said it will use the financing to build its brand, buy marketing and continue developing the site with additional preview possibilities for other entertainment products, according to Rand Bleimeister, CEO of FirstLook.
Cox rep on board
As part of the round, a Cox representative will join the FirstLook.com board of directors.
Cox, the nation’s fifth largest cable television company, will most likely fold FirstLook’s services in with its other Internet offerings, including Excite@Home (which Cox holds a stake in) and offer its features to Cox’s combined 6 million customers worldwide.
“FirstLook.com has developed a unique media content and e-commerce application that will dovetail nicely with our high speed Internet access and with future interactive TV services,” said Dan Woodrow, executive veep of business development for Cox Communications.