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Rotor, which has already inked deals for live interactive Webcasting with Stan Lee Media, Kids’ WB and Sony, has been tapped to create a new program for Fanlink.com that enables fans to interact with sports celebrities. Two-year deal calls for Fanlink to license Rotor’s software to create the new live Web series, whose first episode bowed Tuesday featuring Mike Alstott of the Tampa Bay Buccaneers. Fanlink has exclusive Internet agreements with more than 230 professional athletes.

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