Fandom Inc. scares up Grotenstein

Sr. VP to direct original content for online venture

Jonathan Grotenstein has been tapped senior veep of original content for Fandom Inc., the popular horror, sci-fi and fantasy venture that plans to step into the Netcasting game with a slate of online programming.

In his new position, Grotenstein will oversee the introduction of original viewable Web content for the Santa Monica-based company’s network of Fandom sites, including Fandom.com.

Fandom also owns 15 fan sites that report on the developments of properties including Batman, Buffy the Vampire Slayer, Godzilla, James Bond, Lord of the Rings, Pokemon, South Park, Star Trek, Superman, the Simpsons, X-Files and the X-Men.

Building strategy

Grotenstein will be building Fandom’s overall content strategy, developing projects with content creators, acquiring programming, and identifying distribution and production partners to target Fandom’s content-hungry ‘Net-savvy audience with original material. First Webisodes or short films will likely be Webcast in two months.

Content is likely to come from well-known creators and outside licensed properties such as comic books and novels as well as budding artists, writers and directors looking to make their mark on the science fiction, fantasy and horror genres.

Recent acquisition

Fandom recently acquired e-tailer AnotherUniverse.com, which will merge with fandom.com in August.

“Jonathan is a valuable addition to the Fandom team, bringing with him an array of experience from his previous endeavors in media, both online and offline,” said Chip Meyers, founder and chairman of Fandom Inc. “We are fortunate to have him direct our efforts with original content.”

Most recently, Grotenstein was veep of business development and new programming at interactive e-mail and animation company Toggle Entertainment.

Before that, he was veep of media and entertainment for Web design consultancy iXL Worldwide, after the acquisition of Spin Cycle Entertainment, the Internet agency he helped found. He was also a story analyst for Douglas/Reuther Prods. and worked stints at Island Pictures and New Regency Prods.

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