Singer k.d. lang has joined the board of advisors of Netcaster Eveo, where she will evaluate video submissions with an eye toward picking talent to use in her own musicvids.
“I support Eveo’s mission to encourage and empower artists to express themselves through film and music video,” lang said. “Eveo is a great resource for discovering new talent worldwide. I am thrilled to be part of it.”
Lang joins Kevin Foxe, producer of “The Blair Witch Project,” author Doug Rushkoff and producers Drew Takahashi and Scott Zakarin on the advisory board.
Lang’s official Web site is run through the ArtistDirect Network, a strategic partner of Eveo.
‘Earn per play’ model
San Francisco-based Eveo will Netcast any short film that falls under its submission criteria — essentially anything that doesn’t involve pornography, CEO Olivier Zitoun said. Netco operates under an “earn per play” model: Filmmakers get pennies for each time their film is accessed online.
The music channel on Eveo is hosting a contest in which aspiring musicvid creators can download a song by a big-name band, film their interpretation of it and post it to the site.
Musicians who have participated by offering works for use in the contest include Incubus, who submitted its song “Trouble in 421.” Zitoun said lang may also submit a song; her most recent album, “Invincible Summer,” was released last week.
“I think she liked the fact that the musicvideos on the site were not highly produced MTV deals,” Zitoun said. “It’s open to the world. Every single fan can have a new direction with it.”
Founded in 1999, Eveo raised $15 million in a recent round of financing. Investors include Mission Ventures and Thomson Multimedia.