Czech Bonton has fun online

Features include chatroom, e-games, magazine, DVD delivery

PRAGUE — Czech entertainment company Bonton announced the launch of its web portal Thursday. BontonFun (www.bontonfun.cz) consists of five feature areas and an online rental shop.

DVD Courier provides home delivery and pickup of DVDs and videos for a flat 99 czk ($3). Bonton developed its own software for the service, the first in the Czech Republic.

Other features are a chatroom, e-games, an online film magazine, a current-release film database and e-music, incorporating both a database and online music magazine.

The site already has 25,000 registered viewers, making it the leading online Czech marketing company.

“BontonFun complements our bricks-and-mortar company,” said Bonton president Mick Hawk. Bonton is active in retail, music, film and video distribution, animation, publishing and radio.

In August, the company launches its e-tail site, http://www.bontonland.cz. A children’s portal employing Bonton’s library of children’s books, films, music and animation is to launch at the end of the year.

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