LoadTV has inked a deal with Comedy Central, giving the Internet TV broadcaster exclusive online rights to original programming based on the cabler’s “Comics Come Home” TV special airing in February.
As part of the agreement with comedycentral.com, LoadTV will air a series of short vids online featuring the standup acts of “Comics Come Home” benefit concert stars Denis Leary, Janeane Garofalo, Jim Breuer and Wanda Sykes. Vids will be available from comedycentral.com.
Event is for Gilda’s Club, supporting people with cancer and named in honor of comic Gilda Radner.
LoadTV will donate $1 to Gilda’s Club and the Cam Neely Foundation every time a viewer e-mails one of the videos to 10 friends. Comedy Central will push the short vids on its site and through an extensive online advertising campaign.
“LoadTV looks like TV and we’re excited that comedycentral.com is taking advantage of the next step in Internet video,” said Morgan Warstler, LoadTV’s CEO. “We hope to have a long and successful relationship with Comedy Central.”
LoadTV’s downloadable software delivers TV-quality programming, without the need for a high-speed modem, by having programming stored and played from viewers’ computers instead of being streamed directly from a Web site.
Hollywood-based company has broadcast pacts with comedian Andy Dick, Ethan Embry and Detour Magazine. It also provides scenes from upcoming features and homevid releases from Paramount, New Line, Universal, Disney, Fox and Miramax.
Additionally, LoadTV is making the rounds at Sundance, bowing three sites — sundancetv.com, slamdancetv.com and filmfestivaltv.com — that show highlights of events, including interviews with filmmakers, power footage and clips from 13 pics that premiered at the fest.