CBS taps ex-Sony exec

Simpson named to head Internet operations

Former senior Sony exec Lisa Simpson has been tapped chief operating officer of CBS Internet Group and prexy of CBS Online.

In the newly created post, Simpson will be responsible for the further development, operation and financial performance of CBS’ wholly owned and operated online sites, which include CBS.com and CBSNews.com and stakes in CBSMarketWatch.com, CBSSportsline.com, MovieTickets.com, Hollywood.com and iWon.com.

She also will be responsible for developing and implementing value-added sales and targeted marketing initiatives across CBS’ owned sites and its growing portfolio of online investments. In addition, she’ll be part of the senior management team tasked with charting the group’s overall strategy.

Simpson will report to CBS Internet Group prexy and CEO Russ Pillar.

“We are very fortunate to have secured Lisa’s expert hand in helping guide our organization to and through its next level of growth,” Pillar said. “Her breadth of online experience, coupled with her media background, will enable her to make a meaningful and immediate impact on our business.”

Simpson was most recently prexy of Sony Online Entertainment, where she oversaw overall strategy, investments, planning and management of the division’s bicoastal operations.

Move comes after Sony decided to fold its digital production divisions, including Columbia TriStar Interactive, into new arm Sony Digital Entertainment to create digital content and computer-generated imaging for movies, TV, the Web and Sony’s PlayStation videogames, as well as video-on-demand, interactive TV programming and services for broadband applications (Daily Variety, March 14).

Simpson joined Sony from Prodigy, where she served as veep and general manager of content.

Before that, she was director of business development of NBC’s news division.

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