Asian auction site draws biz Mai ties

Hong Kong home for collectibles-vending eMaiMai.com

A cadre of entertainment and finance industry heavyweights are putting their money and expertise behind a new online auction site targeting Asian markets.

eMaiMai.com, which launches in Hong Kong and southern China today, has drawn backing from such heavy hitters as Frank Biondi Jr., ex-CAA topper Sandy Climan, leveraged buyout guru Henry Kravis and Warner Bros. Consumer Products chief Dan Romanelli.

Auction site, whose name means “buy and sell” in Chinese, has also garnered support from investment firms including Entrust Capital, Odeon Capital Partners and Biondi’s WaterView Advisors.

Company has tapped Michael Peikoff, a former VP at Warner’s licensing division, as its chief marketing officer. Peikoff had been responsible for licensing of such WB films as “Space Jam,” “Batman Returns” and “Batman Forever.”

Hong Kong-based eMaiMai will offer hard-to-find items aimed at Asian collectors of stamps, coins, antiques, Hollywood memorabilia, art and toys.

Company expects to use its entertainment industry connections to acquire content and products for the site that can’t be found elsewhere on the ‘Net, Peikoff said. EMaiMai will also look to team with entertainment companies for marketing efforts in the region.