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U Home Video preps ‘Jurrassic’ DVD launch

Marketing mounting campaigns for dino bows, many extras included

With the first DVD release of “Jaws” just a month away, Universal Studios Home Video is already creating a monstrous marketing campaign for the fall release on DVD of two more Steven Spielberg blockbusters: “Jurassic Park” and “The Lost World: Jurassic Park.”

Each will be released in separate collector’s editions for $26.98 or in a $120 gift set containing both movies and CD soundtracks from each film.

Promo campaign for third “Jurassic”

The release date of Oct. 10 is timed to help promote the upcoming 2001 theatrical release “Jurassic Park III.” The DVDs will feature sneak previews and trailers from the movie as well as links to on-location Webcast chats with the cast, crew and special effects team in production on the set of the third chapter along with a Webcast of the theatrical world premiere.

Universal will promote the videos of the movies that generated a combined $1.5 billion worldwide beginning Sept. 15 during the Olympics, the World Series and on highly rated programs like “Who Wants to Be a Millionaire,” “E.R.,” “WWF Smackdown,” “Monday Night Football” and others.

The DVD edition of the 1993 original will include the behind-the-scenes footage and documentary on the making of the movie that was featured on the Laserdisc edition several years ago. A previously unreleased documentary on the making of the 1997 sequel, “The Lost World,” will be included on that DVD.

New VHS collector’s editions of the movies will be released as well.

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