HOLLYWOOD — Overseas Filmgroup has beefed up its home entertainment arm, First Look, with five executive appointments.
Heading up the division as senior VP of home entertainment is Bill Bromiley. Working under his direction will be Gerry Malavenda, Eastern regional sales manager; Dennis Schultz, Western regional sales manager; and Tony Ventura, Midwestern regional sales manager. In addition, Jeff Bechtloff has been tapped general manager, overseeing homevid operations. Already on board was Riaya Aboul Ela, director of marketing.
“The success of this newly launched label affirms our belief that there continues to be a strong demand for independent films, for the right type of programming which is being supplied by fewer producers in today’s marketplace,” said Overseas co-chairman Robbie Little.
“We’re very excited to welcome to the team someone with Bill’s long list of accomplishments. He has assembled a top-notch sales team, and we look forward to their contributions to further growing this division,” he added.
First Look has a homevideo release schedule in place through June, including such titles as “Bread & Tulips”; “Lover’s Prayer,” starring Kirsten Dunst, Nick Stahl and Julie Walters; “Relative Values,” starring Julie Andrews, Jeanne Tripplehorn and Colin Firth; and thriller “Full Disclosure.”
Prior to joining First Look, Bromiley spent two years as prexy of Maple Palm Prods., where he served as exec producer on the HBO telepic “Ambushed,” among others. Before that, he spent nine years at Roger Corman’s Concorde/New Horizons Pictures.
Bechtloff spent five years as controller for the domestic homevideo division of Concorde/New Horizons.