Keith Feldman has been tapped senior veep of marketing at 20th Century Fox Home Entertainment Intl.
Most recently the studio’s marketing head in Latin America, Feldman will now oversee the packaging, advertising, publicity and promotions for all Fox homevideo and interactive products.
Still reporting to Fox Home Entertainment prexy Stephen Moore, Feldman will maintain his watch over Latin American operations while supervising the company’s introduction of its programming overseas.
“During his tenure at Fox, Keith has developed the optimal blend of strong commercial instincts and an intuitive marketing flair which will suit his new role perfectly,” said Moore.
Feldman first teamed with Fox Home Entertainment in 1995 as European director of business development. In 1996, he was upped to managing director of the Benelux region; in August 1999, he was appointed senior VP of Latin America.
Prior to Fox, Feldman worked in marketing for Gallo Wines.