×
You will be redirected back to your article in seconds

Zentropa pacts for radical media deal

Northern European prod'n co. gets worldwide rep

NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV.

Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with the international commercial and representation firm @ radical.media.

With offices in New York, L.A., London, Paris and Sydney, @ radical will now rep Zentropa for all commercial production outside of Scandinavia, with Zentropa repping @ radical inside Scandinavia.

“It’s a logical extension of what they do, and an opportunity to market the Zentropa brand in other hot ad markets,” said @ radical co-head John Kamen.

Entrepreneurial helmers

“They’re very entrepreneurial,” he said of the Zentropa commercial directors, whose ranks now include Norwegian filmmaker Peder Norlun, Swedish filmmaker Jonas Zachrisson and the Danish fashion photographer Henrik Bulow. Both von Trier and Vinterberg have directed commercials in Europe.

Zentropa co-owner and executive producer Peter Aalbeck Jensen spearheaded the deal with @ radical. Other Zentropa personnel expected to play a key role in the joint venture are co-owner Jes Thomsen and exec producer Therese Oliver.

Spots produced by @ radical include award-winning ads for such clients as Nintendo, Nike, Mastercard, Levi’s and Coca-Cola. It’s a diversified media company with a hand in film, TV and Web productions.

@ radical is co-producing Terry Gilliam’s next film, “The Man Who Killed Don Quixote,” which begins principal photography next month. It also produced Frank Todaro’s feature “Above Freezing,” now airing on HBO, and was involved in the production of the forthcoming New Line pic “The Cell.”

More Biz

  • Beverly Hilton Wanda Group Hotels Battle

    China’s Wanda Sells Prominent Beverly Hills Property

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • Fairfax Media signage outside the Fairfax

    Australia's Fairfax Media Shareholders Approve Nine Entertainment Takeover

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • STAR WARS-THEMED LAND MODEL AT D23

    John Williams to Compose New 'Star Wars' Music for Disney Parks Attractions

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • Fox Sports NFL Sunday

    AT&T Sets Broad Carriage Renewal Pact With Fox Networks Group

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • President Donald Trump talks with Gov.-elect

    Trump Says He'll Work With California to Aid Wildfire Relief

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • church set Westworld Paramount Ranch Western

    Park Service Aims to Rebuild Western Town at Paramount Ranch in Two Years

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

  • Jim Acosta Microphone Moment

    First They Came For Acosta. Why We Sued Trump Before He Acts Again (Opinion)

    NEW YORK — The Danish directors who patented the vigorously anti-commercial film movement Dogma 95 may soon be directing ads for American TV. Zentropa, the production banner for Cannes Palme d’Or-winner Lars von Trier (“Dancer in the Dark”), Thomas Vinterberg (“The Celebration”) and an array of northern European directors has inked a worldwide deal with […]

More From Our Brands

Access exclusive content