Neil Feldman, prexy of Dallas-based Video Post & Transfer, has opened Pacific Data Post, an expansion post-production facility in Santa Monica, to focus on film-to-digital transfers for commercials, TV and HDTV projects.

The new shop, established as Video Post’s first expansion into the West Coast, will provide Hollywood clients film-to-digital video transfer for all high-end formats including HDTV, 2K data and 4K data output, as well as special f/x creating and editing.

As a strategy to entice clients, Pacific Data is pushing its Millennium Machine, a new telecine from U.K.-based telecine-builder Innovation TK that has the ability to digitally transfer all film formats — from 70 mm to Super 8 and Vista Vision — to any video or data format from standard definition to HDTV, 2K and 4K data output.

Pacific Data is the first post-house to offer the transferring capabilities of the Millennium Machine to clients. Innovation TK is hoping the installation of the device, with a pricetag of $1.2 million and first introduced at IBC 1999, will garner it more recognition in North America and boost orders.

Pacific Data also offers the Spirit DataCine high-resolution film scanner from Philips and Eastman Kodak.

“Pacific Data Post will bring a high level of customer service, combined with an eclectic creative atmosphere at a competitive price,” Feldman said.

Steve Behar, who will manage the company’s daily operations and color work, serves as veep, senior colorist.

Formerly with Digital Magic, Post Logic and Dubs, Behar brings with him connections such as Joe Pytka, the helmer of “Space Jam” and commercials for Pepsi, IBM, Doritos, McDonald’s, Nike and Hallmark. Behar has also worked on musicvids for Madonna and Seal.

Digital Magic alums Paul Lear and Rob Hamalainen will serve as senior colorist and chief engineer, respectively. Liz Kerlin will serve as operations manager. She stems from The Post Group, where she was account manager. Former Post Logic Studios controller Jonathan B. Johnson has been tapped comptroller at the company, which is already working on several commercial projects and an episode of Fox’s “The X-Files.”