U’s Blum tapped to sr. marketing veep

Will also be liaison for cross-divisional publicity

Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services.

Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal operations and continue to report to Edward Egan, executive vice president, marketing.

“Pam has been an invaluable resource to the marketing division, as well as to the studio as a whole,” Egan said. “Her knowledge of Universal’s entertainment properties and her resources within the company, coupled with her creativity and marketing acumen, have made her remarkably effective in overseeing the consistency and timeliness of our marketing campaigns.”

Blum joined Universal in 1992 as manager, marketing services, and was promoted to director, marketing services, in 1994.

More Biz

  • Kevin Durant LeBron James

    Kevin Durant Praises LeBron James' Lakers Move

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • Jay-Z Rep: If Made in America

    If Made in America Isn't on the 'Rocky' Steps, It's Not Happening in Philadelphia, Jay-Z Rep Says

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • Kevin Durant Rich Kleiman

    Kevin Durant Shares His Media Biz Playbook at Variety Sports & Entertainment Breakfast

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • David-Zaslav-Discovery Sun Valley Conference

    A Look at Key Trends Facing Media and Tech Companies Ahead of Q2 Earnings

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • Spotify logo is presented on a

    Spotify Launches Feature to Help Artists, Labels Submit Music to Playlists

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • Comcast

    Comcast Drops Out of Bidding War With Disney for 21st Century Fox Assets to Focus on Sky

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

  • Harry Styles performs at the Greek

    Harry Styles Tour Tally: Nearly 1 Million Tickets Sold, $1.2 Million in Charity Donations (EXCLUSIVE)

    Universal Pictures has tapped veteran marketing executive Pamela Blum as senior vice president, marketing services. Blum, who most recently served as vice president, marketing services, will continue to coordinate marketing activities of Universal within the media, creative advertising, publicity, promotion and in-theater areas. She will also serve as liaison for cross-divisional marketing with other Universal […]

More From Our Brands

Access exclusive content