×
You will be redirected back to your article in seconds

U mines ESPN Zone’s Sykes

Exec charged with developing promotions for film, homevideo releases

HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday.

Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth Goss, senior VP of national promotions for Universal Pictures Marketing.

Sykes “brings with her a tremendous amount of experience in the sports, entertainment and consumer worlds, and her energy and enthusiasm fit right in,” Goss said.

Prior to Disney Regional Entertainment, Sykes worked for the National Football League as marketing director, developing promotional programs for NFL sponsors and licensees and spearheading the league’s marketing efforts targeting female fans.

More Biz

  • The ruins of a spiral staircase

    How to Help Victims of the California Wildfires

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • NYU Campus - The NYU students

    NYU to Launch Los Angeles-Based Program

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • Scott Budnick

    Scott Budnick’s One Community Aims to Make a Difference With Activist Content

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • Michael B Jordan Variety Feature Article

    How Michael B. Jordan Is Leading the Charge in Hollywood's Diversity Efforts

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • John Sykes, Bob PittmaniHeartRadio iPad App

    iHeartMedia Unveils Post-Bankruptcy Board of Directors

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • Billy Porter

    Emma Gonzalez, 'Queer Eye' Cast Among Out100 Honorees

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

  • Tencent Profits Up 19% Despite Gaming

    Tencent Profits Up 19% Despite Gaming Industry Woes

    HOLLYWOOD — Jamie Sykes, formerly a Disney marketing director for its ESPN Zone entertainment centers, was named VP of national promotions at Universal Pictures Tuesday. Sykes will be responsible for securing and developing national promotion programs for domestic film releases and homevideo titles from Universal Pictures and Universal Home Video. She will report to Beth […]

More From Our Brands

Access exclusive content