Swartz boards Col as sr. publicy VP

10-year M'max vet ran Oscar campaigns

NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity.

In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.”

Swartz also ran the studio’s Oscar campaigns as senior veep, then executive veep of special projects, reporting to Marcie Granata, publicity and corporate communications prexy, and Mark Gill, prexy of Miramax L.A. The company garnered 122 Oscar noms and 36 wins during Swartz’s tenure.

“Having shepherded some of the most stellar publicity campaigns in recent memory,” said Sony worldwide marketing prexy Bob Levin, “her talents will no doubt be an invaluable asset to our team.”

In her newly created post, reporting to incoming exec veep of publicity Blaise Noto, Swartz will oversee East Coast publicity for all of Columbia’s theatrical releases.

More Biz

  • Songs for Screens Powered by Mac

    Songs for Screens: Young & Sick Premieres '70s-Centric New Track 'Letting Go of Giving Up'

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • Golden Globes

    HFPA, Dick Clark Productions Near New Golden Globe Awards Rights Deal With NBC

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • New York Daily News, Tronc

    Tronc Lays Off 50% of New York Daily News Editorial Staff, Including Top Editor Jim Rich

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • Jack Ma Alibaba

    Alibaba Looking at Expansion in Advertising, Media Sectors

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • Mandatory Credit: Photo by AP/REX/Shutterstock (9178399b)Hillary

    Hillary Clinton Talks Russia, Trump, Putin and Midterm Elections at NYC Festival

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • Richard Simmons

    Prosecutors Charge Private Eye With Illegal Spying on Richard Simmons

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

  • Lionsgate General Counsel Left Amid Allegations

    Lionsgate General Counsel Left Amid Allegations of Sexual Abuse

    NEW YORK — Former Miramax publicity exec Cynthia Swartz has joined Columbia’s Gotham office as senior veep of publicity. In more than 10 years at Miramax, Swartz orchestrated publicity campaigns for such pics as “Reservoir Dogs,” “The Piano,” “The Crying Game” and “Shall We Dance.” Swartz also ran the studio’s Oscar campaigns as senior veep, […]

More From Our Brands

Access exclusive content