LeeAnne Stables has ankled E! Entertainment to head up the marketing division of GameWorks, the arcade chain co-launched by Steven Spielberg, DreamWorks, Universal Studios and Sega Enterprises.
As E!’s VP of promotions, Stables drummed up buzz for the cabler’s programming, extending brand recognition of its E! and Style channels.
Now as GameWorks senior veep of promotions, Stables will supervise all the company’s advertising, brand strategy, public relations and corporate partnership activities.
Prior to E!, Stables worked for seven years in the advertising division of MCA/Universal Studios Hollywood, eventually leading the theme park’s worldwide marketing efforts.
Stables’ latest career move reunites her with former colleague Roy Bension, former CEO of MCA/Universal Studios Recreation Group turned GameWorks topper.
“LeeAnne brings a fresh perspective to GameWorks,” said Bension. “As an integral part of my Universal team, LeeAnne created targeted marketing programs for the successful launch of Jurassic Park: The Ride and other major attractions.”
GameWorks operates 14 restaurant-arcade venues worldwide.