RIO DE JANEIRO — Leading broadcaster TV Globo has tapped Marcelo Spinola director of international distribution.
Spinola spent five years as director of new business at pay TV programmer Globosat, a Globo sibling. During his tenure, he coordinated the creation of the Brazilian version of the USA channel, a joint venture between USA and Globosat.
His responsibilities will include heading up the sales of TV Globo Intl., a pay TV channel aimed at Portuguese-speaking auds in foreign markets that bowed in August 1999. He will work in Globo’s international business division, reporting to director Ricardo Scalamandre.
TV Globo Intl. features current TV Globo programming, reruns and the matches of Brazil’s top soccer leagues. It reaches about 300,000 pay TV subscribers in the U.S. and Japan and an additional 1.8 million in Argentina, Peru, Colombia, Chile and Bolivia, TV Globo execs said.
In the coming months, Globo plans to launch the channel in Australia and in the Portuguese-speaking African countries of Angola and Mozambique.
It expects to introduce TV Globo Intl. in Europe by the end of this year.
Spinola is also charged with seeking out new business opportunities abroad in both free and pay TV.