Spelling sues Guccione, Gear mag

Producer files $100 mil defamation suit

Producer Aaron Spelling has launched a $100 million lawsuit against Bob Guccione Jr. and his adult-content magazine, Gear.

In a complaint filed Tuesday in L.A. Superior Court, Spelling alleges that Guccione defamed him when he described the television producer as the “senior editor” of the February issue of Gear. That issue features nude pictures and a cover photo of Jessica Biel, an actress in Spelling’s television series “Seventh Heaven.”

Spelling goes on to allege that Guccione made it appear that Spelling “not only approved, endorsed and participated in creating the nude photo spread … but that he induced this minor employee of his company to be photographed in nude lascivious poses…”

In seeking punitive damages, the complaint alleges that when Guccione learned how upset Spelling was about the magazine, he launched a public attack on Spelling, “calling him a ‘pimp’ for his own daughter (Tori Spelling) and calling plaintiff’s daughter a ‘cardboard slut.’ ”

Spelling is represented by Bert Fields and Robert Chapman of Greenberg, Glusker, Fields, Claman & Machtinger.