Netcaster iCast.com has tapped entertainment marketing veteran Fred Siegel senior VP of marketing and corporate strategy. In his new post, Siegel will oversee iCast’s marketing strategies and business development relationships for online and offline endeavors. Before coming to iCast, Siegel was senior VP of marketing at Excite@Home, where he developed partnerships with the Aspen Comedy Arts Festival and the SAG Awards. Prior to that, Siegel was senior VP of marketing at home shopping channel QVC. He will be based out of iCast’s New York office.