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SFX ups promo exec

Becker in, Sillerman out as Clear Channel deal closes

Brian Becker has been elevated to chair-CEO for live event-promotion behemoth SFX Entertainment, as the company’s $4.4 billion merger with radio and outdoor giant Clear Channel officially closed Tuesday.

He replaces SFX exec chair Robert F.X. Sillerman, who exits to pursue new challenges.

Becker — most recently exec veep and a director of SFX — will oversee all operations for the company. He was previously responsible for the firm’s theatrical, motorsports and SFX Live ops as well as being involved in the planning and implementation of overall corporate strategies.

Becker joined SFX in 1998, when it acquired live event promoter PACE Entertainment, which he headed for 16 years.

‘Mutually beneficial’

In making the announcement, Clear Channel chair-CEO Lowry Mays — to whom Becker will report — said that “A seasoned executive such as Brian Becker at the helm ensures that the mutually beneficial relationship between the two companies will be fully realized and expanded on in the years to come.”

“Brian Becker is an exceptional leader who brings unmatched experience in successfully guiding and growing a company in the midst of, as well as after, a merger,” Sillerman said.

“I’m eager to move SFX forward as part of the Clear Channel family,” Becker said. “Augmenting SFX’s extensive network and superior talent with Clear Channel’s unparalleled global resources will offer previously unimaginable opportunities in live entertainment to sponsors, performers and marketing partners.”

In the wake of the official announcement, SFX shares climbed from 46 to 47.69; Clear Channel shares rose from 76.88 to 78.38.

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