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Praisery mPRm expands

Firm adds 4 members to bicoastal team

MPRm Public Relations, specialists in the indie film arena who this year is working on PR for such Oscar-nominated films as “The Cider House Rules” and “Boys Don’t Cry,” is expanding, adding four members to its bicoastal team.

In the film division, Amy Lillard and Monica Sheldon have joined the company as senior account executives, with Lillard based in Los Angeles and Sheldon in Gotham.

In the new-media division, Ariel Carpenter joins as director and Jim Bolen as account executive, with Carpenter based in Los Angeles and Bolen in Gotham.

“We have been longtime admirers of both Amy and Monica’s work and are delighted to have them on our team,” mPRm co-president Mark Pogachefsky said.

Added co-prexy Rachel McCallister: “Ariel and Jim help solidify our leadership position in new media with the proven experience and the wide range of skills our clients demand.”

Lillard joins mPRm from Clein & White, where she was veep, overseeing the company’s West Coast publicity campaigns. Recently, she worked on the campaigns for Artisan’s “The Blair Witch Project” and such docs as “The Long Way Home,” “When We Were Kings” and “The Last Days.”

Sheldon comes from Dennis Davidson Associates, where she worked as director of East Coast publicity for film campaigns for Atom Egoyan “Sweet Hereafter,” Anand Tucker’s “Hilary and Jackie,” “Angel Baby” and “Kicking and Screaming.”

Carpenter was veep of business-to-business and technology for GCI Group, where she worked with such corporate clients as Intel and Lucky Stores.

Bolen comes to mPRm from Gotham-based Stanton-Crenshaw; prior to that, he had been with Schwartz Communications in Boston.

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