Playboy ups Shephard to sr. VP

Exec to o'see biz and legal affairs, Sikes named development veep

Playboy Entertainment Group has upped Alex Shepard to senior veep of biz and legal affairs and tapped Jason Sikes veep of development.

Shepard will succeed Myron DuBow, who served as senior veep from 1993 until his retirement earlier this year.

“Alex combines excellent legal skills with managerial acumen to oversee the day-to-day operations of this critical department,” said PEG prexy Tony Lynn.

Sikes, who will directly report to PEG prexy of worldwide production Dick Rosetti, will be responsible for developing entertainment programming for Playboy TV.

Sikes joins Playboy from GRB Entertainment, where he served as veep of development and sales.

Shepard, who joined PEG in 1995, previously held the post of director of legal affairs for ACI, now a component of Pearson Television.

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