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NBC helps Pax cut losses

Peacock ad help nudges revs up 35%

Paxson Communications, parent company to fledgling broadcast net Pax TV, Wednesday posted a narrowed second-quarter loss amid revenue gains attributed in part to a new relationship with NBC.

The West Palm Beach, Fla.-based company posted a loss of $34.7 million in the latest quarter, compared with red ink of $64.9 million in the same period last year.

Revenue jumped 35% to $78.2 million.

“Our partnership with NBC is starting to yield real benefits,” CEO Jeff Sagansky said.

A 32% stake holder in Paxson, NBC has begun helping Pax TV with advertising sales. Partly on that basis, Pax enjoyed a 36% increase in its upfront ad sales this spring, Sagansky noted.

Paxson reported its financial results after the close of market trading. Paxson shares closed up 56¢ at $10.25 on Wednesday.