NBA, media heads set all-star confab

Panels to include new media businesses, content development

NEW YORK — In the wake of the buzz about the future of sports programming in the digital age, the National Basketball Assn. has invited a group of media and technology biggies to All-Star Weekend (Feb. 11-13) in San Francisco for a series of panel discussions.

The invitees include Steve Bornstein, head of Go.com and former chairman of ESPN; Mark Cuban, head of Broadcast.com; Dick Ebersol, chair of NBC Sports; Larry Ellison, head of Oracle; Eddy Hartenstein, chairman of DirecTV; David Hill, chairman of Fox Sports; Kay Koplovitz, chair of the Broadway Theater Network; Geraldine Laybourne, chair of Oxygen Media; Mark Lazarus, prexy of Turner Sports; and NBA commissioner David Stern.

They’ll descend on the Ritz Carlton Hotel for five panels on Feb. 11. Moderators will include NBC personalities Bob Costas, Ahmad Rashad and Tim Russert.

Panel topics will include branding and content development, strategic alliances and new-media business models.

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