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Nat’l Geo Channel taps Goldfarb

25-year sales vet to be sr. VP of media sales

The National Geographic Channel U.S., which plans to begin operation in January, has hired Rich Goldfarb as its senior VP of media sales.

Goldfarb has resigned his dual role as senior VP of national ad sales for NBC Cable and of syndication sales and marketing for CNBC.

A 25-year sales veteran, Goldfarb has held such previous positions as president of worldwide advertising sales for Fox Kids, executive VP of syndication ad sales and programming for New World Enterprises, and senior VP of syndication sales for Turner Broadcasting.

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