HOLLYWOOD — Warren Miller Entertainment, the company that began over half a century ago with winter sport enthusiast Miller’s first ski docu, “Deep and Light” (1949), is selling the majority of its assets, including the Warren Miller Ski and Snowboard Library and SnoWorld magazine, to Times Mirror Magazines.
Not included in the sale is Warren Miller Films, which has reached a separate agreement with the media giant.
The independent film and TV production company, known primarily for its skiing and snowboarding docus, will receive an influx of new funds from the sale.
“This increased capital allows us to grow our efforts in development, co-productions and acquisitions,” said Warren Miller Films prexy Bailey Pryor, who also plans to “launch the new company into dramatic filmmaking and television production in a much bigger way.”
Recently integrated with Action Marketing Group — both companies have formed a new parent company, Action Partners — Warren Miller Films will continue producing and managing Miller’s annual film project (invariably a feature-length extreme sports docu) and a Warren Miller television series for at least three years.
“We have an excellent opportunity to further leverage our strengths and products across the Times Mirror network of magazines, newspapers and television programs,” Pryor added.
Warren Miller wrote and directed numerous ski films throughout the 1950s and ‘60s, but with increasing numbers of Americans hitting the slopes, his films gained widespread popularity during the 1970s. His son, Kurt Miller, currently the chairman of Warren Miller Films, has carried on the family tradition. Most recently, Kurt Miller produced 1999’s “Fifty” — a star-studded, extreme sport docu narrated by his father — celebrating Warren Miller’s 50 years in the business.