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Lucas tapped No. 2 exec at WB cable

Sr. VP to o'see sales and marketing

Eric Frankel, recently promoted to president-elect of Warner Bros. domestic cable distribution, has found his No. 2 man, hiring 30-year industry veteran Gus Lucas.

Lucas will get the title of senior VP and will focus on the sales and marketing of five categories — theatrical movies, TV series, miniseries, TV movies and specials — to pay and basic cable networks. Lucas will also work with Frankel in selling theatrical movies like “The Perfect Storm” to the broadcast nets. Frankel will drop the president-elect title for president in January, when Ed Bleier’s retirement becomes official.

Most recently, Lucas was head of content for the Internet portal FamilyClick.com. Before that he was president of programming for the Family Channel from 1995-98.

From 1986 to 1993, Lucas served as executive VP of the Viacom Entertainment Group and president of West Coast operations for Viacom Prods. He spent the first 16 years of his career at ABC, starting as a research exec for ABC TV in 1970, and winding up as VP and assistant to the president of ABC Entertainment from 1980 to 1986.

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