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Lawyers warn Web site on o’seas ads

Zero One's Gaijin a Go Go does a no-no

It isn’t a secret that major Hollywood stars appear in foreign commercials not meant for release in the United States. But a new Web site called Gaijin a Go Go Cafe, launched by Canadian design firm Zero One Design, now enables Netizens to view the product pitches shot by Leonardo DiCaprio, Arnold Schwarzenegger, Meg Ryan, Keanu Reeves, Sean Connery and Demi Moore for Japanese television hawking everything from Mazdas to beauty cream.

However, attorneys aren’t happy. Satcaster DirecTV and commercial producer Dentsu this week sent Zero One Design a cease-and-desist letter asking it to remove a spot featuring Schwarzenegger, claiming the site infringes DirecTV’s trademark and Schwarzenegger’s intellectual property rights. Zero One Designs has until Thursday to remove the video.

Zero One’s founders said they are not trying to violate any copyrighted materials and instead are just trying to show what cannot be seen in the U.S.

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