Larsen gets Seagram VP stripes

Company to merge with French conglom Vivendi

HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications.

Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary.

Larsen will remain based in New York and continue to report to Tod Hullin, exec veep of corporate communications and public policy. She joined Seagram in January 1999 after 15 years at Texaco.

Larsen “has played a very important role in positioning and communicating the transformation of the company,” Hullin said. “Her leadership, expertise and business skills have helped Seagram achieve its communications goals and will prove invaluable as the company moves forward with the proposed business combination with Vivendi and Canal Plus.”

More Biz

  • Ryan Kavanaugh

    Relativity Media Investor Claims $12.5 Million Fraud

    HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications. Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary. Larsen will remain based in New York and continue to report to Tod Hullin, exec veep […]

  • Paul Simon

    Paul Simon's 'What Not to Bring' List for Farewell Concert Is Astonishingly Thorough

    HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications. Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary. Larsen will remain based in New York and continue to report to Tod Hullin, exec veep […]

  • Eric Heisserer

    Patric Verrone, Eric Heisserer Seeking Writers Guild of America West Board Seats

    HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications. Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary. Larsen will remain based in New York and continue to report to Tod Hullin, exec veep […]

  • Ari Emanuel and Ray Waddell

    Endeavor's Ari Emanuel Credits His 'F---ed Up Mind' for Success Beyond the Agency Business

    HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications. Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary. Larsen will remain based in New York and continue to report to Tod Hullin, exec veep […]

  • Marshmello Signs Publishing Deal With Kobalt

    Marshmello Signs Publishing Deal With Kobalt

    HOLLYWOOD — Seagram has upped communications director Anita Larsen to VP of corporate communications. Montreal-based Seagram, which acquired control of Universal in 1995, has agreed to a $40 billion-plus merger with French conglom Vivendi and its Canal Plus subsidiary. Larsen will remain based in New York and continue to report to Tod Hullin, exec veep […]

More From Our Brands

Access exclusive content