Former top level Disney Internet exec Andrew Langhoff has joined Internet video search company Virage as veep of strategic alliances.
Langhoff will help set up and operate Virage’s New York offices. In his new post, he will oversee development of new business opportunities and partnerships focused on broadband content, syndication and distribution.
At Disney, Langhoff spent the last four years developing Internet products for ABC and ESPN, most recently as veep of broadband development for Go.com, Disney’s new portfolio of Internet assets. There, he was responsible for developing the Mouse House’s high-speed Internet content strategies for various Disney Internet holdings.
Langhoff had previously worked with Virage, adapting the company’s product for ABCNews.com and Disney’s other sites.
“Virage’s technology solutions will have a special role in the emerging broadband/video infrastructure,” Langhoff said. “The seasoned management team has established Virage as a clear leader in its field. Virage is well positioned to leverage its core technologies to provide rich programming and distribution opportunities for video content owners.”
“Content providers, such as broadcasters and media companies, must deal with a number of unique issues related to licensing and ownership,” said Paul Lego, CEO of Virage. “Having already faced all of these issues in his prior role at Disney, Andrew has a perfect background to help us understand and build positive relationships with these critical Virage partners.”
Langhoff is the latest high-level Disney exec to ankle the Mouse House’s roster of online management. Many have fled to new Internet startups in search of stock options. New management at Go Network has also created rifts. Langhoff said his decision to start at Virage was influenced by “the opportunity to be part of a startup.”
Langhoff was also veep of business development for Buena Vista Internet Group and ABC News Internet Ventures, overseeing business development activities, including the negotiation of distribution, content and commerce partnerships, for ABCNews.com, ABC.com, ESPN.com, Family.com, Oprah.com and Oscar.com.
As veep of ABC’s Multimedia Group, Langhoff was also responsible for all business aspects of ABC’s initial online programming, including multimillion-dollar distribution arrangements with America Online. He was also inhouse counsel at Capital Cities/ABC.
San Mateo, Calif.-based Virage customers include ABC, AltaVista, BBC, CBS, CNET, CNN, C-SPAN, Fox Sports, GE and iVillage.com.
Prior to NATPE, Virage inked content search deals with Yahoo!, PBS, Lifetime Entertainment and Chalk.com. Virage will handle video search offerings on those companies’ Web sites.