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Kinowelt’s in-flight biz ramps up with U.S. buy

German co. gets 30% share of transatlantic market

BERLIN — Kinowelt Medien has acquired U.S. in-flight entertainment company Entertainment Concepts in a move it says transforms it into “the global market leader.”

Kinowelt will integrate the company into its existing in-flight German-based subsidiary Atlas Air and rename the L.A.-based venture Atlas Air Entertainment Concepts.

Deal will give Kinowelt a 30% share of the in-flight entertainment market and offices on both sides of the Atlantic.

The in-flight entertainment market is expected to grow by 40% through 2003, according to a Kinowelt statement.

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