NEW YORK — The Henson Co. has disbanded its two-person PR staff, letting go Elliot Fischoff, its senior VP of public relations worldwide, and Dolores Richardone, director of national public relations. Both the Hollywood-based executives had joined the company in September 1996.
A spokeswoman for Henson said the company has “changed its communications strategy” as a delayed reaction to the buyout by Germany’s EM.TV last February, which ponied up $680 million in cash and stock for the Henson Co. That buyout turned a formerly privately held company into a public company, necessitating another look at Henson’s PR goals.
“We’re planning to employ an outside PR firm that will be able to deliver more expertise in investor relations,” says the Henson spokeswoman.
The Henson Co. is thriving with projects, including the $1.5-million-an-episode “Farscape” for the Sci Fi Channel, the forthcoming action-suspense series “The Fearing Mind” for Fox Family, the ongoing pre-school-oriented “Bear in the Big House” for the Disney Channel and another big preschool series commitment from England’s Channel Four called “The Hoobs,” which premieres in the first quarter of 2001. Henson will produce 250 half-hours of “The Hoobs.”