You will be redirected back to your article in seconds

Grey finds Basic plain, changes it

Back to Brillstein-Grey after celebrated name switch

Turns out the new name for Brad Grey’s empire was a little too, well, basic.

Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades).

The exec admitted to Daily Variety that he made a mistake last November by changing the familiar company name. Last month he decided to tear down the Basic logo, throw away the new stationery and bring back Brillstein-Grey.

Name’s a pain

“The name ‘Basic’ gave me a stomach ache every time I walked in,” Grey said. “I realized it was that horrible name. I tried to correct that mistake.”

Brillstein-Grey is the umbrella company that operates all of Grey’s various entertainment ventures, including Brad Grey Television.

More Biz

  • A firefighter battles the Woolsey Fire

    Miley Cyrus, Gerard Butler, Neil Young and More Lose Homes in Woolsey Fire

    Turns out the new name for Brad Grey’s empire was a little too, well, basic. Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades). The exec admitted to Daily Variety that he made a mistake last […]

  • MTV Acquires SnowGlobe Music Festival With

    MTV Acquires SnowGlobe Music Festival With Eye on Expansion, New Year's Eve Programming

    Turns out the new name for Brad Grey’s empire was a little too, well, basic. Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades). The exec admitted to Daily Variety that he made a mistake last […]

  • Tom Hardy Taboo FX

    Tom Hardy's 'Taboo' Bought for China by Alibaba, Youku

    Turns out the new name for Brad Grey’s empire was a little too, well, basic. Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades). The exec admitted to Daily Variety that he made a mistake last […]

  • Jack Ma, Founder and executive chairman

    Mariah Carey, Miranda Kerr Help Lift Alibaba to Record-Breaking Sales on 'Singles Day'

    Turns out the new name for Brad Grey’s empire was a little too, well, basic. Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades). The exec admitted to Daily Variety that he made a mistake last […]

  • Amy Adams and Jessica AlbaBaby2Baby Gala,

    Amy Adams on Her Teen Years: 'I Was in a Position Where I Might Become at Risk'

    Turns out the new name for Brad Grey’s empire was a little too, well, basic. Grey has quietly revived the Brillstein-Grey Entertainment moniker, just eight months after he renamed the company “Basic Entertainment” with great fanfare (including front-page ads in the Hollywood trades). The exec admitted to Daily Variety that he made a mistake last […]

More From Our Brands

Access exclusive content