Feds will mediate advertiser, union talks

Negotiations enter their sixth week

Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week.

Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today and may continue into the weekend.

Both sides agreed March 31 to an open-ended extension of the contract. Members of the Screen Actors Guild and the American Federation of Television & Radio Artists have granted strike authorization to negotiators if talks collapse. The unions have scheduled joint national board meetings Sunday in New York and Tuesday in Los Angeles.

“Mediation can be an extremely effective tool,” AFTRA national president Shelby Scott said, “and we welcome any chance of achieving a fair contract without a strike.”

SAG president William Daniels said, “I feel confident that our team was able to relay the importance and validity of our needs and goals.”

In the Hollywood area, activists with SAG and AFTRA displayed large signs at freeway overpasses Thursday that read “No rollbacks.”

The advertisers, repped by the Assn. of National Advertisers and the American Assn. of Advertising Agencies, seek to end the “pay per play” system for showings of ads on broadcast networks in exchange for a flat fee, while the unions are seeking to implement pay-per-play for cable ads.

More Biz

  • Jay-Z Slams Philadelphia Mayor for Made

    Jay-Z Slams Philadelphia Mayor for Made in America Festival Move

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • Ryan Chisholm Clio Massey Work of

    David Massey Announces Leadership, Artists for Work of Art Publishing-Management Venture (EXCLUSIVE)

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • Steph Curry Uncovered

    Steph Curry Says He Would 'Jump' at the Chance to Act

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • Unanimous Media Jeron Smith

    Listen: Stephen Curry's Right-Hand Man in Hollywood Talks Their Content Strategy

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • PBS 2015 Winter TCA

    Harvey Weinstein Seeks Dismissal of Ashley Judd Blacklist Suit

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • Red Bull Music Festival

    Red Bull Music Festival Berlin Announces 2018 Lineup

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

  • Will Smith arrives at the U.S.

    Will Smith, Japanese Soccer Star Keisuke Honda Launch Dreamers Fund

    Federal mediators have joined commercial contract talks between union actors and advertisers, with negotiations in their sixth week. Two representatives from the Federal Mediation and Conciliation Service met with negotiators Thursday after both sides agreed to bring the agency into the discussions at the Sheraton Manhattan in New York. Negotiations are scheduled to resume today […]

More From Our Brands

Access exclusive content